Objectives:
• To Develop and promote marketing channels in domestic and export markets and bring about linkage between the two in a holistic and integrated manner.
• To Provide marketing opportunities to handloom workers with special focus on talented and uncovered weavers.
Components of HMA:
1. Domestic Marketing Promotion
2. Handloom Export Promotion
3. Setting up of Urban Haats
4. Marketing Incentive (MI)
[A] Handloom Awards
Handloom Awards is conferred on the Handloom Weavers, Designers, Handloom organizations and Marketing Agencies for showing excellence in the handloom sector under National Handloom Development Programme (NHDP).
Objectives
» Recognize extraordinary skills of handloom weavers, designers, organizations and Marketing Agencies who have contributed significantly to the promotion, development and preservation of weaving tradition and welfare of the weaving community.
» Encourage young weavers to continue with the work in a more enthusiastic and productive manner and encourage others to emulate them.
» Reward individuals/ organizations to adopt innovative measures for marketing of handloom products and recognize their achievements.
» Spread awareness about adoption of innovative Technology advancements in production of handloom products by weavers/ organizations and their achievements in terms of increase in production.
[B] Craft Melas
|
S.No.
|
Craft Mela
|
Location
|
IA/Designated Agency
|
|
1
|
Surajkund Mela
|
Surajkund, Haryana
|
Surajkund Mela Auth., Govt. of Haryana
|
|
2
|
Taj Mahotsav
|
Agra UP
|
Govt. of Uttar Pradesh.
|
|
3
|
Shilpagram
|
Udaipur, Rajasthan
|
Govt., of Rajasthan
|
|
4
|
Shilparamam
|
Hyderabad
|
Govt., of Andhra Pradesh
|
|
5
|
Shilparamam
|
Vishakahpattanam
|
Govt., of Telangana
|
|
6
|
Toshali (Zonal Craft Mela)
|
Bhubaneshwar, Orissa
|
Govt., of Odisha
|
|
7
|
Shilpagram
|
Madhya Pradesh
|
Govt., of MP
|
|
8
|
Craft melas like Pushkar, Tirupati, or any other/new craft melas etc. to be added to the list on need basis with the approval of DC (HL) on the recommendation of State Government/WSC concerned.
|
Participants for Craft Melas:
• For participation in all crafts melas except Surajkund crafts mela, the stalls will be allotted to the handloom awardees, and handloom clusters/agencies with HLM/IHB registration. Such handloom clusters/ agencies would include cooperative societies, PCs, producer groups, SHG, JLG, federations etc.
• In all Craft Melas, uncovered & talented weavers to be allowed participation up to 20% of the total stalls, on recommendation of WSCs concerned.
• For participation in Surajkund crafts mela, stalls will be allotted to Sant Kabir awardees, National Awardees/National Handloom awardees, National Merit certificate holders, IHB registration holders, State awardees including uncovered & talented weavers (Limited to 20% of the total stalls, on recommendation of WSCs concerned).
[C] Dilli Haat Exhibits
Participation in Dilli Haat, Exhibits, New Delhi:- Delhi Tourism has allocated certain stalls for allotment at Dilli Haat, New Delhi by the Office of DC (HL). The allotment of stalls in Dilli Haat would be done by a committee of at least two Officers from the Office of DC (HL) through computerized draw or open lottery, while seeking a fair distribution amongst States based on number of applications received.
